Reviving an iconic character from Indian cinema, streaming platform Disney+Hotstar has launched a new campaign showcasing the immense popularity of the blockbuster direct-to-digital movie releases under Disney+Hotstar Multiplex.

The campaign features Bollywood actor Shakti Kapoor, returning after more than 25 years as the timeless crime master Gogo. The iconic entertainer shares the screen with his daughter and actor Shraddha Kapoor for the first time, and welcoming him back is actor Karishma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Vinay Sinha.

As per a press release issued by Disney+Hotstar, conceptualized by DDB Mudra, the ad film shows Shakti Kapoor as crime master Gogo turned salesman who is selling the Disney+Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+Hotstar, Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh loot kar jaunga!(since I have arrived, I would have to steal something)”.

“Disney+Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences,” said Sidharth Shakdher, Executive Vice President, Disney+ Hotstar, in a statement.

“Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex,” he added.

The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, ‘Bhoot Police’ starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and ‘Hungama 2’starring Shilpa Shetty, Meezaan Jaffrey, and Paresh Rawal — all releasing under the Disney+Hotstar Multiplex banner within a three-month window.

Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime-Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha.”

Fans can also enjoy regional language movies, including ‘Mookuthi Amman’, ‘Bhoomi’, ‘Teddy’ and ‘Paramapadham Vilayuttu’, released under the Disney+Hotstar Multiplex banner. All these movies received a positive response from the audience across the country.