Asad Ayaz has been named The Walt Disney Company’s first Chief Brand Officer, starting immediately, according to Chief Executive Officer Robert A. Iger.

Ayaz will be responsible for stewarding and elevating the Disney brand globally throughout the whole ecosystem of corporate touchpoints and consumer interactions in this newly created post reporting to Iger.

Ayaz will also continue as The Walt Disney Studios’ President of Marketing, handling all areas of marketing and publicity for the Studios’ films and shows, as well as Disney+ globally, reporting to Disney Entertainment Co-Chairman Alan Bergman.

“Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world,” stated CEO Robert A. Iger. His appointment is especially significant and significant as we celebrate our historic 100th anniversary, and I am confident that his strategic, operational, and creative abilities, combined with his profound love for Disney, will make him an outstanding steward of our stories, characters, brands, and franchises.”

He will determine corporate synergy and franchise goals in cooperation with the CEO, as well as head a worldwide consumer research and analytics division centered on Disney’s brands and franchises, which will inspire actionable cross-platform efforts.

He will set corporate synergy and franchise priorities in consultation with the CEO and lead a global consumer research and analytics function focused on Disney’s brands and franchises that will inform actionable cross-platform initiatives.

Asad Ayaz, in his new role, said, “Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations.”

“I am immensely grateful to Bob for entrusting me with this opportunity, and I’m excited to work with the amazing teams around our company to highlight all the things that make Disney exceptional and ensure that we continue to create those meaningful connections with audiences for many more generations to come,” Ayaz added.