DishTV India launches ‘Hollywood Indie Active’
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11 months ago 04:54:59pm Television

DishTV India launches ‘Hollywood Indie Active’

New Delhi, 12-May-2023, By IBW Team

DishTV

Dish TV India Ltd, India’s biggest DTH company, announced the debut of a new Value-Added Service (VAS) ‘Hollywood Indie Active’ on both its DishTV and D2h platforms in an ongoing effort to bring unique and quality entertainment to its users.

Recognizing the growing popularity of subscribers seeing material in their native language, the firm has partnered with One Take Media to broadcast popular and best Hollywood films dubbed in four languages: Hindi, Tamil, Telugu, and Marathi. Movies on this service can be watched without interruption on both DishTV and D2H platforms for a monthly fee of Rs. 45+ Taxes.

The Indian market has seen a slew of regional language films that have been significant box-office successes.

Leading Hollywood production studios have also jumped on board, releasing blockbusters in languages that Indian customers can understand. However, not all Hollywood films are dubbed in all regional languages, nor is there a single location for a single film in multiple languages.

As per a press release, there is an obvious gap in the availability of highly sought-after dubbed international material, and customers desire to watch content in their preferred language.

The client desires relatability and simplicity, and this is the key insight that Dish TV tackles with this service by bridging this gap and meeting viewers’ needs by presenting worldwide programming in their favorite language.

On the introduction of new services Anil Dua, CEO, of Dish TV India Limited, said, “In sync with our ethos of providing the best and varied entertainment content to our viewers, we have introduced ‘Hollywood Indie Active’ on our platform to provide ad-free Hollywood content in 4 languages. We have a large subscriber base that watches Hindi, Marathi, Tamil, and Telugu content on our platform, and that is the reason we chose to launch this service dubbed in these 4 languages.

“Hollywood Indie Active is meant for viewers who also want to watch International content in their preferred language. Hollywood movies are a segment that our audience has an increasing appetite for, and this service is meant for people that need this. With the new service, the customer will be able to enjoy 100+ Hollywood titles in their languages at an affordable cost,” Dua added.
Hollywood Indie Active will showcase 100+ Hollywood titles and replenish many more titles every month from a variety of genres such as action, adventure, crime, thriller, mystery, sci-fi, suspense, horror, and more. The service is available on channel number 337 on DishTV and 320 on D2H.


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