VZY, the next-generation entertainment brand from Dish TV India, has announced its association with The Times of India Film Awards (TOIFA) 2025 as the Special Partner, marking a significant collaboration between a cutting-edge technology platform and one of India’s most respected cinema award events. The announcement was shared through an official press release issued on December 1, 2025.

At the heart of this partnership is VZY TV, the brand’s high-performance, content-first television experience designed for digital-first Indian households. Built with an intuitive interface, smart technology, and a deeply integrated entertainment ecosystem, VZY TV brings together live TV, OTT applications, and personalised content recommendations.

By focusing on simplicity, speed, and seamless discovery, VZY is aiming to redefine how Indian audiences consume entertainment—making the association with TOIFA 2025 a natural fit in its journey toward shaping the country’s next chapter of viewing experiences.

TOIFA, recognised as one of India’s most credible and respected award platforms, has long celebrated excellence in Hindi cinema. Backed by the TOIFA Academy and guided by a distinguished Advisory Council, the awards follow a rigorous evaluation process that includes multi-layered screenings of content across OTT and theatrical releases.

Every stage of the selection undergoes an independent audit by Ernst & Young to ensure complete transparency and integrity—further strengthening TOIFA’s reputation as a trusted benchmark in the industry.

Through this collaboration, VZY aims to underscore its larger commitment to delivering seamless, technology-driven entertainment across India. Manoj Dobhal, CEO & Executive Director of Dish TV India, said VZY TV represents the company’s vision of creating a smart, immersive and future-ready entertainment ecosystem. “VZY TV stands at the forefront of our vision to redefine how India experiences entertainment—smart, seamless, and deeply immersive. As we introduce this next-generation platform to millions of households, we are delighted to partner with TOIFA 2025. Our association adds a meaningful cultural dimension to that journey and aligns perfectly with VZY TV’s promise of elevating how stories are discovered and enjoyed across the country,” he said.

Sharing his perspective, Sivakumar Sundaram, CEO of The Times of India, said the new edition of TOIFA reflects the organisation’s commitment to celebrating creative excellence across formats. “At The Times of India, we’ve always celebrated creativity in all its forms. The new edition of TOIFA expands that canvas, honouring both OTT and theatrical excellence, recognising the full spectrum of India’s storytelling talent. This evolution reflects our enduring belief in credibility, inclusion, and the timeless power of great stories to inspire audiences everywhere,” he noted.

TOIFA 2025 is set to bring together leading artists, filmmakers, and industry stakeholders for an evening dedicated to recognising outstanding achievements in cinema. As Special Partner, VZY will play a prominent role in enhancing the event’s reach and elevating the viewing experience for audiences across India.