Dish TV campaigns via AV vans to promote ‘Zing’ offer in HSMs

Dish TV, a leading DTH service provider, has initiated a strategic campaign aimed at the Hindi Speaking Market (HSM) regions, including Rajasthan, Uttar Pradesh East & West, Madhya Pradesh, and Bihar.

The objective is to introduce and popularize its latest offering, the ‘Zing Super Offer,’ through tailored on-ground activities tailored for Tier-2, Tier-3 towns, and rural areas.

The company has deployed dynamic interactive Audio-Video (AV) vans decked up to promote the special offer and offer entertainment avenues to the HSM market, intending to attract potential customers towards the evolved entertainment experience of pay television.

Dish TV offers both pay-TV channels and free channels on its platform, providing customers with a choice between pay-TV and Free TV viewing. The van activity by Dish TV has proven instrumental in directly engaging with customers, showcasing both pay-TV and Free TV options through live programming demonstrations and addressing existing subscriber complaints on the spot.

Furthermore, the vans will exhibit educational channels and distribute stationery to children, fostering an emotional connection with families.

Manoj Dobhal, CEO of Dish TV India Limited, expressed the company’s commitment to delivering top-notch entertainment to its valued customers. The ‘Zing Super’ offer encompasses 300+ channels for an extended period, with the flexibility to add pay channels on an à la carte basis as needed. Through this unique initiative utilizing interactive dynamic AV vans, Dish TV aims to highlight the content quality of pay-TV compared to Free TV through live programming demonstrations, thereby converting Free TV customers onto the pay platform at a reasonable entry price.

As part of the campaign, dynamic vans will traverse the targeted markets, raising awareness, facilitating new sales on the spot, and resolving customer complaints promptly. Customers can avail themselves of the exclusive offer during the campaign period and receive exciting gifts with every purchase, ensuring a delightful experience for all.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Dish TV campaigns via AV vans to promote ‘Zing’ offer in HSMs

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