Discovery has unveiled Discovery Sports as a new corporate brand to represent the dedicated group that operates its unrivalled portfolio of sports brands, channels and platforms.

 Already collaborating across all aspects of content production, distribution and commercial activity, Discovery’s combined sports portfolio offers rights-holders and brand partners the unparalleled opportunity to reach an audience of more than 130 million people every month across all platforms where consumers are spending time — free-to-air, pay-TV, streaming and online, a company statement said.

The move provides an external corporate identity that embodies Discovery’s unique sports proposition.

Andrew Georgiou will oversee all Discovery’s sports brands and businesses as President of Sports, Discovery.

Continuing to report to Discovery International CEO Jean-Briac Perrette, Georgiou is adding responsibility for GOLFTV and Golf Digest to his expanded portfolio. He already oversees Discovery’s sports channel, Eurosport, and Discovery’s global sports rights and marketing solutions, as well as Play Sports Group, which include Global Cycling Network (GCN) and Eurosport Events.

Jean-Briac Perrette, CEO, Discovery International said in a statement: “We have an unparalleled multi-platform offering for rights holders and marketers that uniquely provides the broad reach of television with the targeting and interactive capabilities of digital. With two Olympic Games in quick succession and Eurosport’s live content now rolling out onto discovery+ in many international markets, there has never been a greater opportunity to leverage the scale and expertise of our sports offer.

“As we organise all our sports business under Discovery Sports, I am hugely excited to have Andrew lead the charge for this consolidated group. His expertise, strategic vision and strong relationships have steered our sports business through last year’s challenging period for live sports, and set us on a course for further transformation and growth going forward.”

Discovery’s portfolio of sports brands, channels and platforms collectively reach up to 130 million people every month.

The consumer brands include Eurosport, GCN, Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports on discovery+ and Discovery’s free-to-air networks.

Andrew Georgiou, President of Sports, said: “When taken together, Discovery’s portfolio of sports brands, channels and platforms is unrivalled for its ability to engage audiences however the viewer chooses to watch. From the scale of Discovery’s free-to-air networks, to the breadth of sports offering through Eurosport and the depth of super-fan engagement from GOLFTV, Golf Digest and GCN, taken together Discovery Sports serves passionate fans everywhere and brings limitless opportunities for our brand and rights-holder partners.

“By collaborating as one global team, Discovery presents an unprecedented level of sports media expertise. We bring the only truly 360-degree offer, from platforms to promotion that can truly grow an event, series or even an entire sport.”

While each of Discovery’s consumer-facing sports brands will continue to be presented and operate as usual, Discovery Sports will support collaboration within all areas of the combined sports business that Discovery takes to market.

Discovery Sports’ services engage fans and broad audiences in more than 200 markets and in over 20 languages, connecting them with some of the greatest sporting events in the world.

Eurosport is being included on discovery+ as part of the phased international rollout of the service. Olympic Games Tokyo 2020 will be available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden, Spain and the United Kingdom.

In all other European markets, except Russia, Olympic Games Tokyo 2020 will be available on Eurosport digital services. Discovery is an Official Broadcaster in France and the U.K for Tokyo 2020.