Colors Tamil has launched a 360-degree innovative campaign for its brand-new fiction show ‘Namma Madurai Sisters’. The campaign will cover over 30 sites across Central and South Tamil Nadu.

Invoking the ancient culture of South India, the campaign’s theme focuses on the classic Aadu Puli Aattam (Lambs and Tigers), an asymmetrical, strategic board game in which tigers ‘chase’ goats while the goats try to evade the tigers.

Titled ‘Paasathukum Pagaikum Idaiye Nadakum Aadu Puli Aattam”, the campaign pits the Madurai Sisters- Indhrani (Chaya Singh), Meghala (Sunitha), Bhuvana (Sankavi) against their uncles on either side of the board with Kavya (Iraa Agarwal) the youngest sister and Nantha Kumar (Deepak Kumar), the male protagonist, observing the happenings with intrigue.

Set in the backdrop of Madurai, ‘Namma Madurai Sisters’ revolves around the life of four sisters, each with distinctive characteristics.

Commenting on the campaign, Rajaraman S, Business Head, Colors Tamil, said, “We’re pleased to introduce novel innovations in our campaigns, and I would like to compliment the marketing team who worked tirelessly to make this one truly engaging and interesting for the general audience. ‘Namma Madurai Sisters’ is an enticing tale that stands true to our philosophy of presenting unique story arcs and inspiring narratives that have an impact on society. We are confident that this interactive campaign will help in promoting our show and reach audiences on a greater scale.”