Colors Bangla Cinema, the Bengali movie channel, has announced its strategic partnership with D2H, a player in the DTH space.

This collaboration marks a significant milestone in enhancing accessibility to quality entertainment for viewers across diverse demographics, the Economic Times reported.

This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

Vivek Modi, business head, Colors Bangla and Colors Bangla Cinema said, “We are thrilled to join forces with D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

Sukhpreet Singh, corporate head marketing- DishTV, D2H and Watcho said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet.”

“Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming,” Singh added.

This collaboration not only celebrates cinema but also underscores the channel’s commitment to delivering quality entertainment in every household across the region, the channel added.