CNN International Commercial (CNNIC) and Hyundai Motor Company announced they are expanding the long-term partnership with a new enhanced global campaign that will connect Hyundai Motor with CNN’s worldwide audience in new ways.

This campaign, according to a joint media release issued in Seoul and Atlanta yesterday, includes Hyundai Motor being the exclusive sponsor of ‘K-Everything’, a CNN Originals Series which will trace the roots of Korean culture with some of the biggest names in Korea’s creative scene. From Seoul to Singapore and beyond, the four-part series delves into the passion, innovation and global appeal driving Korean cultural phenomenon.

This new host-led multi-platform travel series, ‘K-Everything’ with Tony-award nominated actor, director, producer and social advocate Daniel Dae Kim is currently in production. It follows Kim on a quest to discover how Korea has sparked a global pop culture movement and will feature four dedicated episodes spotlighting music, film, food and beauty featuring some of Korea’s biggest names in each field, including singer Taeyang, actor Lee Byung-hun, Michelin-starred chef and restaurateur Corey Lee, and supermodel Irene Kim.

Airing on CNN International in the spring of 2026, all four episodes will stream on HBO Max. Additionally, a dedicated digital hub will feature a rich suite of digital and social content celebrating Korean creativity and cultural impact, the statement added.

CNNIC’s 22-year long-standing partnership with Hyundai Motor has included many successful collaborations around inspiring programming, aligning with Hyundai’s enduring commitment to progress, creativity and global impact.

These collaborations include sponsorships for Visionaries,  a 2024 series spotlighting extraordinary individuals and inspiring leaders across art, business, technology and sport, and ‘Saved by the Future’, a 2020 series that explored how innovation would shape the way we live in the future.