India’s business news landscape witnessed a decisive show of dominance on Union Budget Day, as CNBC-TV18 captured an overwhelming share of viewership during the Finance Minister’s Budget speech.

The channel secured an impressive 83.5percent market share on February 1, reinforcing its position as a preferred destination for investors, market participants, and business leaders seeking real-time insights and analysis during one of the country’s most significant economic announcements.

According to a press release, the channel’s strong performance reflects a clear viewer preference during crucial market-moving events, with audiences turning to CNBC-TV18 for comprehensive coverage and interpretation of policy developments.

The data, based on BARC India ratings, highlights the channel’s commanding presence during the Finance Minister’s speech between 11 am and 12.30 pm, underscoring its continued leadership in the business news segment.

The channel’s dominance extended well beyond the Budget speech window. During key market hours throughout the week, CNBC-TV18 delivered an even stronger 84.9 percent market share, demonstrating sustained engagement among viewers tracking financial developments and market movements. Market-hour viewership, widely regarded as a key indicator of active investor participation, reflected the channel’s strong resonance among traders, CXOs, and decision-makers who rely on timely updates and expert analysis.

CNBC-TV18 also maintained its leadership across the full 24-hour Budget Day cycle on February 1, securing a 75 percent market share in the business news genre. The performance highlights the channel’s ability to retain viewer trust not only during headline moments but also across extended coverage of policy announcements, market reactions, and expert discussions.

With a legacy spanning 26 years, CNBC-TV18 continues to position itself as a trusted source of credible journalism and real-time market intelligence. Its consistent performance during high-impact events such as the Union Budget reflects its strong connect with India Inc., policymakers, and the trading community.

As markets respond sharply to policy signals and economic developments, the channel’s viewership figures underline its enduring relevance. The latest numbers reaffirm that during critical financial events, audiences continue to rely on CNBC-TV18 for clarity, insight, and informed coverage of India’s economic landscape.