CloudTV forges smart TV content partnerships

CloudTV, India’s pioneering TV operating system, has taken a significant step to redefine the Smart TV experience by announcing strategic partnerships with leading content providers such as Aha TV, Mask TV, JOJO, Ultra Jhakass, KLiKK, NeoTV+, and TravelXP.

These collaborations aim to deliver a wide array of genre-specific programming tailored to regional and cultural sensibilities, meeting the growing entertainment demands of Indian viewers, the company said in a press release.

With its growing user base of 12-18 million and over 6 million devices powered by CloudTV, the platform is positioned to become a cornerstone of India’s rapidly evolving Smart TV OS industry. The integration of content in regional languages such as Hindi, Tamil, Telugu, Marathi, and Bengali ensures a diverse and inclusive entertainment experience.

CloudTV’s partnerships cater to India’s multilingual audience with platforms offering unique content:
Aha TV: Telugu and Tamil movies, shows, and originals.
Mask TV: Engaging series and innovative storytelling.
JOJO: Educational and entertaining content for kids and families.
Ultra Jhakass: A Marathi OTT platform delivering movies, shows, and kids’ programming.
KLiKK: Bengali movies, series, and originals.
NeoTV+: A FAST channel platform featuring live TV across multiple genres.
TravelXP: Immersive travel content, including destination guides and documentaries.

These partnerships come alongside CloudTV’s recent collaboration with ZEE5, further enriching its content repository with an extensive library of shows, movies, and regional programming.

Abhijeet Rajpurohit, COO and Co-Founder of CloudTV, expressed enthusiasm about the partnerships, stating,“Our goal has always been to provide the best content for users and support regional partners. These collaborations make regional entertainment more accessible, bridging technology and content for an enhanced viewing experience.”

Beyond content expansion, CloudTV has partnered with JioAds to revolutionize Connected TV (CTV) advertising in India. This collaboration seeks to unlock innovative advertising solutions tailored to India’s diverse market, enhancing the digital entertainment ecosystem for advertisers and consumers alike.

CloudTV’s intuitive interface and personalized design enable effortless channel navigation and immersive viewing experiences. The platform’s rising adoption rates 50 percent in Northern markets and 35 percent in Western markets highlight its success in meeting the diverse preferences of Indian audiences.

CloudTV continues to bridge the gap between technology and entertainment, redefining the way Indian viewers consume content. With these collaborations, CloudTV is poised to become the go-to platform for Smart TV brands, delivering a rich, inclusive, and seamless entertainment experience for millions.

Our Events

SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!