Well, it’s not just cricketers who can continue to lay claim over sponsorships and brand recall that they endorse. A new India is learning to embrace it’s new heroes --- Indian Olympics stars, for instance --- and so are the brands.
India’s bo...
WAVES initiatives strengthened AVGC ecosystem: Murugan
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Well, it’s not just cricketers who can continue to lay claim over sponsorships and brand recall that they endorse. A new India is learning to embrace it’s new heroes --- Indian Olympics stars, for instance --- and so are the brands.
India’s bo...
With a digital transformation taking place in India and consumers steadily moving away from traditional linear TV to CTV (connected TV) and streamers, according to a new study, over 65 percent respondents subscribe to more than on...
Chinese social media platform Weibo banned a fan club of popular South Korean K-pop band BTS from posting for 60 days, saying it had raised funds illegally, days after photographs of a customized airplane funde...
Sachin Bansal, co-founder of e-commerce giant Flipkart (now part of American giant Walmart family), has mounted a court challenge against India's financial crime-fighting agency, which has accused him and others of violation of foreign investment laws, court records showed.
Bangladesh has warned foreign TV channels that they would not be allowed to air beyond September 30, 2021 if they don’t beam a clean feed, shorn of all advertisements.
“The (foreign TV) channels are not transmitting clean feed eve...
The Advertising Club, an industry body of advertising, marketing and media services, Friday announced Partha Sinha, President, Response, Bennett, Coleman & Co. Ltd., has been elected the organisation’s president.
It also annou...