Zee, Disney Star sign licensing pact for ICC events’ TV rights

Zee, Disney Star sign licensing pact for ICC events’ TV rights

In a move that has confounded observers and industry alike, Zee Entertainment Enterprises Ltd. and Disney Star jointly announced Tuesday that they have entered into a strategic licensing agreement on the broadcast of ICC cricket, the rights for which was bagged by Disney Star recently reportedly for $ 3 billion.

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Disney Star bags ICC cricket TV, digital rights till 2027

Disney Star bags ICC cricket TV, digital rights till 2027

The International Cricket Council (ICC) on Sunday confirmed Disney Star will be the home of all ICC cricket in India for the next four years having won the TV and digital rights to both men’s and women’s global events through to the end of 2027.

Disney Star won following a single rou...


TEN Digital evangelists decode digital mantra at The Advertising Club

TEN Digital evangelists decode digital mantra at The Advertising Club

Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and media agencies gathered on August 26 at The Advertising Club’s third edition of D-CODE: The Annual Digital Review 2022 in Mumbai. The evening kickstarted with Anshu Mor, tech professional turned stand-up comic turned compere for ...