Broadcasters Zee Entertainment Enterprises, Sony Pictures Networks India, and Viacom18 have raised TV channel bouquet prices to offset rising content expenses that will affect monthly TV bills for consumers.

Network18 and Viacom18’s distribution arm IndiaCast has raised the price of their bouquets by 20-25 percent after adding big-ticket sports properties to their portfolio, Economic Times reported.

Zee hiked the price of its bouquets by over 9-10 percent, while Sony’s bouquet prices have gone up by 10-11 percent. Disney Star is yet to unveil its new bouquet pricing.

While the broadcasters said the new pricing will come into effect on February 1, the regulation states that they can implement the new pricing 30 days after the publication of the reference interconnect offer (RIO).