In a significant move to bolster its regional footprint, BrandPulse Global has appointed former ABP News Regional Director Preetha Dandapani to lead its business growth strategy in South India. The appointment marks another milestone in the company’s rapid expansion across key Indian and international markets.

According to a press release issued by the company, this strategic hire is in line with BrandPulse Global’s aggressive growth trajectory and its mission to offer smarter, faster, and more actionable consumer insights. The firm continues to integrate cutting-edge technology, analytics, and infrastructure to create a powerful ecosystem for data-led decision-making.

Welcoming Preetha on board, Mona Jain, Chief Growth Officer at BrandPulse Global, shared her enthusiasm, saying, “So excited to be part of this journey! I only wish I had joined earlier. The energy, pace, and people here are truly exceptional — and with someone as seasoned and dynamic as Preetha joining us, our momentum in the South market is bound to accelerate.”

Preetha brings with her years of leadership experience in media and strategic growth, particularly in high-potential southern markets. Her addition is expected to deepen BrandPulse Global’s engagement in the region and enhance its ability to deliver data-backed value across industries.

Commenting on the appointment, Pankaj Krishna, Founder and CEO of Chrome DM, the parent company of BrandPulse Global, said, “We must have done some good karma in the past to be attracting such wonderful colleagues, clients, and partners. Preetha’s joining only strengthens our momentum further.”

With Preetha Dandapani’s leadership, BrandPulse Global aims to tap into newer opportunities in South India while staying true to its core value proposition — turning real-time insights into meaningful business action.