Beverages and packaged water company Bisleri International  has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavour blend. Unlike other drinks in the segment, Limonata’s combination of lime and mint sets it apart, the company said in a press release.

Roy Kapur, embodying the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand’s image and appeal to this key demographic, Bisleri added.

The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri’s in-house creative team. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit as he is one of the coolest actors today with an easy-going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

Roy Kapur commented, “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. ”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing and OTT platforms