Bigg Boss Marathi partnered with Airtel to install a phone booth inside the Bigg Boss House through which the contestants can connect with anyone outside the show.

The Phone Booth also plays the signature Airtel tune to take the viewers through a journey of nostalgia.

As a first, Airtel also ran a contest for Bigg Boss through which the lucky winner was chosen among millions of Airtel consumers to be a part of the Bigg Boss house.

It’s for the first time in the history of Marathi television that a unique brand association like this has led to a commoner win a once in a lifetime opportunity of this scale.

Bigg Boss Marathi, which is hosted by the versatile actor-director-producer par excellence, Mahesh Manjrekar is in its 4th season with an exciting mix of 16 housemates making the season an entertainment extravaganza.

This season promises its viewers non-stop entertainment, exclusive cuts, round-the-clock content drops, and a 24-hour live feed from the house, Monday to Friday, exclusively on Voot.

Bigg Boss Marathi will continue the legacy of delivering unrivaled drama and action in its fourth season.

The channel has drawn up an extensive marketing and digital outreach plan to draw the viewers closer to the show. As for the 16 contestants, we only hope that they have a delightful and memorable journey!

Bikash Kundu, Revenue Head – Regional Entertainment, Viacom18, said, “We are thrilled to join hands with India’s leading telecom company Airtel through an innovation-driven marketing concept. While the Phone Booth became a huge hit on the show, the contest received a humungous response across traditional and new-age media. We reached out to the combined user base of Airtel and COLORS Marathi through TVCs, on-ground activations, push messages, recorded announcements, and messages among other initiatives, making the campaign a massive success.”