BIG FM launches new campaign
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BIG FM launches new campaign

New Delhi, 05-April-2023, By IBW Team

BIG FM launches new campaign

Cricket is regarded as more than just a sport in India; it is also an important part of the country’s cultural and social fabric.

Bingo, in addition to cricket, has a sizable supporter base among the general public in India. BIG FM has recently announced its newest campaign, BIG BINGO Cricket, to cater to the ardent fans of both games.

As the T20 season begins, the radio network is preparing to keep cricket fans excited by allowing them to win exciting prizes with the press of a button.

BIG FM encourages its listeners to participate in the excitement, embrace the thrill of the game, and score some big wins with this game.

To participate in BIG BINGO Cricket, fans must first register on the website and select a ticket for that day’s event.

Users earn points/scores based on the success of the players on their tickets as the T20 series matches progress. Batsmen’s runs are added to the user’s final tally, while bowlers get 10 runs per wicket.

To add to the excitement, there is a Spin-The-Wheel that participants can use every 10 minutes during the match to add bonus points to their tally.

There are daily prizes for the top run scorer in each match, and after each week, BIG FM will choose one lucky winner from the week’s participants.

At the end of the T20 series, the user with the highest cumulative score will win the Mega prize. The game will witness daily match winners, weekly lucky draw winners, and one ultimate tournament champion during the T20 series.

Speaking about the campaign, Sunil Kumaran, COO, of BIG FM, said, “Cricket, for every fan is a symbol of unity, passion, and an undying spirit. Also, Bingo has been a favourite at family get-togethers and social gatherings for decades. With BIG BINGO Cricket, we are exploring gamification of the sport in a distinctly engaging, competitive, and fun manner. Our aim is to bring to the audience a unique and immersive experience that truly celebrates the spirit of the game. Through this campaign, we are looking forward to providing every cricket fan a chance to participate in the excitement of the T20 season from the comfort of their homes and win big. Here’s setting the ball rolling for an exciting season.”

Ensuring that no one misses out on the action, BIG FM RJs will keep their listeners updated with not only T20 scores but also BIG BINGO Cricket scores. The RJs will also share information on how well the cricket players are playing in the matches happening that day and compare their stats to help the audience make the best choice on which players to choose when buying their Big Bingo Cricket tickets.

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