Before its official launch, Upendrrra Rai’s upcoming National Hindi News Channel Bharat Express has appointed Nishant Mishra as ‘Marketing Head’.

In his new role, he will work closely with management to launch the channel and develop a successful brand strategy, as well as curate content-led events and IPs, strategic alliances, and customized brand solutions for the channel.

Prior to joining Bharat Express, Nishant was instrumental in the successful launch of Bharat24 as well as the channel’s other marketing initiatives in his previous national role.

Nishant has worked with leading media brands such as TV Today, TV18, Zee, and iTV Network over the course of his 15-year career.

“Launch is the most exciting and thrilling phase of a media brand,” Mr Nishant Mishra said of his appointment. I am privileged to have this opportunity and look forward to working with the incredible and seasoned team of professionals already at Bharat Express”.

“As the channel prepares for its official launch on February 1st, 2023, we have made a slew of senior-level appointments in critical roles,” said Upendrra Rai, CMD & Editor-in-Chief, Bharat Express. Nishant’s appointment will add more heft to our remarkable team at the channel and I am confident that Bharat Express will benefit from Nishant’s rich experience”.

Varun Kohli, CEO of Bharat Express, commented on the appointment, saying, “Having worked with Nishant previously, I have witnessed Nishant’s growth as a marketing professional. I have always admired his solution-based and result-oriented approach which will further bolster our growth plans for Bharat Express”.