Followed by the strong positive trend for television ad volumes in H1 2021, July 2021 re-affirms the advertisers’ trust in the medium as 869 new advertisers came on board in July 2021 and ad volumes registered 23 percent growth vis a vis July 2019 and 14 percent growth over July 2020.

According to ‘July ’21 Ad Volume Analysis’ report released by BARC India, with 869 new advertisers in July 2021, 2,153 advertisers and 3558 brands were actively advertising on television, resulting in a total of 145 million seconds of ad volumes.

E-commerce, Education, and Agriculture categories have registered the highest ad volumes in July 2021, over the same period for 2019 and 2020. Ad volumes for Auto, Retail, Telecom Products and Computers categories continued to revive steadily.

With 2.01 million seconds ad volumes, Delhi Skill & Entrepreneurship University, a new entrant, found itself a spot in the Top 10 advertisers for July 2021.

While all language genres have registered positive growth, Punjabi, Assamese, English, and Southern languages genres led this growth in July over June 2021.

Aaditya Pathak, Head, Client Partnerships & Revenue, BARC India, said “Ad Volumes for July are promising, and this has further fueled growth for the industry. Owing to a significant increase in the number of new brands and advertisers turning to television, the share of new entrants in the overall pie is the highest in July 2021 over the last 3 years.

“Moreover, combined ad volumes for January to July 2021 are also the highest since 2018, with 1,019 million seconds. Data continues to encourage the market’s confidence in TV as one of the most trusted mediums for advertisers.”

Broadcast Audience Research Council (BARC) India is a joint industry body founded by stakeholder bodies that represent broadcasters, advertisers, and advertising and media agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system, as per info on its website.

Apart from the currency products to the TV industry, BARC India also provides a suite of insight products designed for broadcasters, advertisers and agencies. The big data and insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.