Banijay is looking beyond traditional television to unlock new growth opportunities, with live events and franchise extensions emerging as a major focus area for the global entertainment group. The company believes that some of its most valuable intellectual properties can generate stronger engagement and revenue by expanding into immersive experiences and off-screen formats.

According to a Reuters report, Banijay CEO François Riahi told reporters that the company’s strongest content IP is increasingly creating value beyond the screen. He pointed to immersive live experiences based on the popular series Black Mirror, scheduled for 2026, as a key example of how the company intends to translate successful storytelling into large-scale audience events.

Riahi said the company possesses a vast library of intellectual property that still has significant untapped potential. “We have a gold mine that we’re not fully exploiting,” he said, emphasising that the growing importance of content ownership is reshaping the entertainment industry. He also referenced the intense bidding competition between Paramount Global and Netflix for Warner Bros. Discovery’s portfolio as an example of how valuable strong IP has become in the current market environment.

The strategic push comes as Banijay prepares for its planned merger with All3Media, a move that could further strengthen its content and production capabilities across international markets. The company sees franchise-led expansion, including live experiences and interactive formats, as a way to deepen audience engagement while opening new commercial avenues beyond broadcasting and streaming.

On the financial front, Banijay’s production segment reported consolidated revenue of €3.29 billion in 2025, marking a modest increase of 0.4 percent after adjusting for currency effects. Meanwhile, its online betting division—led by Betclic and supported by the recent acquisition of Tipico—recorded a stronger growth of 10.2 percent, reaching €1.59 billion in revenue.

The gaming business now accounts for roughly one-third of Banijay’s overall revenue but contributes nearly half of its profitability, underlining its growing strategic importance within the group. Overall, the company reported a combined EBITDA of €961 million, representing an 8.6 percent increase year-on-year.

Riahi also indicated that the gaming division could receive a boost in 2026 from major global sporting events, particularly the upcoming football World Cup, which is expected to drive customer acquisition across both Betclic and Tipico platforms.

Banijay is expected to provide a clearer picture of its medium-term strategy and financial outlook, including the impact of recent acquisitions, during a strategic update scheduled for March 26, 2026. As the entertainment industry continues to evolve, the company appears determined to turn its successful franchises into wider entertainment ecosystems that extend far beyond television screens.