In a significant development within the entertainment and media industry, Avijit Dhar has been elevated to the position of Vice President, Marketing – Star Plus at JioStar.

Dhar, an accomplished marketing professional, shared the news of his new role through a personal update on LinkedIn, expressing his excitement and gratitude.

In his LinkedIn post, Dhar wrote, “I’m happy to share that I’m starting a new position as VP Marketing – Star Plus at JioStar!” The announcement has since garnered attention across the media and marketing circles, as Dhar is widely respected for his dynamic leadership and sharp brand-building skills.

With an extensive background in marketing strategy and content promotion, Dhar has been instrumental in driving several successful campaigns during his previous roles. His elevation to this key leadership position comes at a time when Star Plus is looking to strengthen its brand presence and viewer engagement in an increasingly competitive entertainment market.

Known for his deep understanding of consumer behavior and content marketing trends, Dhar’s new role will see him overseeing Star Plus’s marketing initiatives, working closely with creative, digital, and programming teams to push the channel’s strategic vision forward.