AVIA, KOCCA announces strategic partnership for Korea in view of conference

The Asia Video Industry Association (AVIA) and the Korean Creative Content Agency (KOCCA) have officially entered into a strategic partnership, marking a significant collaboration for AVIA’s upcoming Korea in View conference.

The two organizations signed a Memorandum of Understanding (MOU) to jointly develop and promote the event, which will now be a part of the Broadcast Worldwide (BCWW) convention, the AVIA said in a press release.

Scheduled to take place on August 29, 2024, in Seoul, Korea View will be seamlessly integrated into BCWW, KOCCA’s annual global broadcasting content convention, held from August 27 to 29 at COEX, Seoul. Under this partnership, KOCCA will assist AVIA in the planning and promotion of Korea in View, while AVIA will reciprocate by supporting other sessions within the broader BCWW program.

Building on the success of the inaugural Korea in View conference in 2022, this year’s event promises to delve into the latest trends and developments in the Korean video industry and their implications for the broader Asian video ecosystem.

Key topics to be discussed include the dynamics of streaming, global ambitions, co-production models, and the impact of rising production costs on the industry. Participants will also gain valuable insights into the strategies behind Korea’s global success and explore new opportunities in premium video and Connected TV advertising.

A notable highlight of this partnership is that Korea in View will offer complimentary access to all BCWW delegates, presenting a unique opportunity for industry professionals from Korea and around the world to participate and engage.

Louis Boswell, Chief Executive Officer of AVIA, expressed his excitement about the collaboration, stating, “We are honored to announce the collaboration between AVIA and KOCCA for the upcoming Korea in View conference. AVIA’s market-in-view conferences aim to explore key Asian markets, educating the industry on their unique dynamics and their strategies for success. This partnership will expand the event’s reach and influence, enabling us to delve into the dynamic realm of the Korean creative and content industry and its impact on the global stage.”

The collaboration between AVIA and KOCCA is poised to enhance the Korea in View conference, making it a pivotal event within BCWW and a cornerstone for discussions on the future of the video industry in Asia and beyond.