BARC 13th Week: Star Maa leads in all genres

BARC Rating 11th Week: Star Maa maintains lead position in all genres

Broadcasting Audience Research Council (BARC) 11th Week (12th March – 18th March 2022) has released its report. In India, Star Maa is continued to dominate the list of top 10 channels for the past two weeks across all genres (All India 2+), the channel registered 2772.45 impressions. Sun TV has bagged the second position with 2446.61


‘Nickelodeon Kids’ Choice Awards’ to have multi-platform premiere

‘Nickelodeon Kids’ Choice Awards’ to have multi-platform premiere

Viacom18-managed and India’s leading kids’ entertainment franchise, Nickelodeon, has announced first ever Metaverse awards screening experience in the country with ‘Kids’ Choice Awards 2021’. Dialling up the connect with young audiences and their parents over the years, Nickelodeon has been the perfect platform for young viewers, providing un...


Meta makes it easier for brands to create 3D ads on FB, Insta

Meta makes it easier for brands to create 3D ads on FB, Insta

Meta Platforms Inc. will make it easier for brands to run three-dimensional ads on Facebook and Instagram through a new partnership with an ecommerce technology firm, VNTANA. Via the new integration, VNTANA would allow brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and others and automatically con...


Bollywood comes to Panama via location shooting agreement

Bollywood comes to Panama via location shooting agreement

Panama will become the setting for the filming of five Bollywood movies after an actor from India, the country that produces the world's largest number of feature films per year, signed an agreement with an Indian production company. Indian businessman Prabhakar Sharan, who is also an actor, producer and filmmaker, inked the deal with Eros In...


Invesco patches up with Zee patch ahead of Sony merger

Invesco patches up with Zee patch ahead of Sony merger

The US investment firm Invesco said on Thursday it would abandon efforts to shake up top management at Zee Entertainment, citing a planned merger between the Indian TV network and the local unit of Japan's Sony Group, Sony Pictures Networks India (SPNI). Zee's shares rocketed 18 percent higher on the news. Alleging corporate governance iss...


Edtech firm Byju’s named sponsor for Fifa WC ’22

Edtech firm Byju’s named sponsor for Fifa WC ’22

Ed-tech company BYJU'S, which also sponsors the Indian cricket team,  on Thursday said it has been named as an official sponsor of the FIFA World Cup 2022 to be held at Qatar. BYJU'S, through this partnership, will leverage its rights to the football World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with football ...