Applause Entertainment, the studio from the Aditya Birla Group, led by media veteran Sameer Nair has announced a landmark partnership with Amar Chitra Katha, the undisputed leader in the children’s publishing segment in India.

As per the company’s press release, Applause Entertainment has acquired the license to the Amar Chitra Katha catalogue, comprising 400+ titles that will be developed and produced into animated content. After disrupting the storytelling ecosystem with premium original series, popular books, and international format adaptations, this partnership mark Applause Entertainment’s foray into an animation that takes the rich and varied content archive from Amar Chitra Katha to the global audiences, in a brand new avatar.

For unversed, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, found in 1967 by the legendary Anant Pai. The comic has been written in more than 20 languages with different titles such as Epics & Mythology, History, Fables & Humor, Bravehearts, Visionaries, and ACK juniors,  which sold more than 1.5 million copies every year.

Recently, Amar Chitra Katha has made great forays in the digital space with all their books having a vibrant global readership through the Amar Chitra app, as well as a presence on many other multiple digital platforms such as Alexa, YouTube, etc.

Furthermore, the company continues to add new titles in the catalogue, with new themes, topics, and adapting its iconic art style to endear the brand to a new generation of young readers.

Where Applause Entertainment endeavors to reimagine India’s rich storytelling heritage and brings mythological and real-life heroes in a modern rendition that blends culture with technology.

On their fourth anniversary, this announcement reaffirms Applause’ commitment to redefining storytelling across different genres and formats.