Amazon Prime Video redesigns user experience, navigation
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2 years ago 06:00:04am Television

Amazon Prime Video redesigns user experience, navigation

New Delhi, 25-July-2022, By IBW Team

Amazon Prime Video redesigns user experience, navigation

Amazon Prime Video has announced that it is launching a redesigned Prime Video experience that will be available to customers beginning this summer.

Prime Video would roll out a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as on the Android app.

This new experience will be available on these devices to all Prime Video customers worldwide this summer, with iOS and Web to follow.

“We are redesigning the Prime Video experience to highlight our broad selection of content and to make it easier for customers to find the content they love,” the company said in a statement last week.

What are the new updates?

They include a more user-friendly navigation, which will help the customers browse broad selection of content, the Home will contain a “Sports” sub-navigation menu, new carousels that not only present videos with richer and more cinematic imagery, but also enable customers to quickly and efficiently find something to stream and new design features make it easier for customers to tell what content is included with their Prime membership, versus what is available for purchase, apart from other features.

Some of these features are already surfacing on customers’ side in most markets, including India.

For example, for living room apps, the new navigation menu has been relocated to the side of the screen for improved access. The app will launch with six primary pages: Home, Store, Find, Live TV, Free with Ads, and My Stuff.

Customers will also have sub-navigation options to more easily browse by content or offer type, such as “Movies,” “TV shows” and “Sports” on Home, and “Channels” or “Rent or Buy” on Store.

The “Sports” menu boasts a cinematic experience with dedicated carousels to showcase the leagues and teams of interest to customers. The page will also feature sports documentaries and additional content, like replays and popular sports videos, to keep you engaged with viewers’ favorite teams.

The  company said the new Prime experience presents content with rich, immersive imagery, thoughtful details, and a new colour palette.

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