Bharti Airtel (Airtel) has teamed up with Culver Max Entertainment Private Limited (CMEPL) to introduce ‘Anime Booth,’ revolutionizing anime viewing in India.

The linear service, initially available in Hindi, promises uninterrupted and ad-free anime content, catering to the fervent fanbase of anime enthusiasts.

Accessible through Airtel’s DTH services, including Airtel Digital TV and Airtel Xstream TV, ‘Anime Booth’ comes at a subscription cost of only Rs. 1.8 per day, providing an affordable and accessible platform for users to immerse themselves in their favorite anime series without interruptions.

CEO of Airtel Digital TV, Siddharth Sharma, expressed excitement about the groundbreaking collaboration with Sony, emphasizing the commitment to deliver innovative and captivating content to Airtel’s valued customers. ‘Anime Booth’ signifies a pivotal advancement in anime viewing in India, offering an exclusive and ad-free platform to enhance the entertainment experience.

Leena Lele Dutta, Business Head of Sony YAY! (CMEPL), acknowledged the global surge in anime’s popularity and its remarkable growth in India. The introduction of ‘Anime Booth’ aims to meet the escalating demand, promising to transform and elevate the anime viewing experience for the enthusiastic Indian fan community.

The channel boasts an ever-expanding library, with periodic additions of new anime series. The collaboration underscores the commitment of both CMEPL and Airtel to providing innovative and diverse content experiences for their extensive subscriber bases.

‘Anime Booth’ is poised to become a go-to destination for anime enthusiasts, offering a seamless and immersive viewing experience.