Global software leader Adobe made a high-impact presence at WAVES 2025 in Mumbai, announcing a host of strategic initiatives aimed at empowering India’s rapidly expanding creator economy.

As the opening day of the summit came to a close, Adobe reaffirmed its commitment to helping creative professionals, businesses, and students unlock new levels of innovation through its tools, partnerships, and policy engagement.

The announcement was reported by ANI, highlighting Adobe’s focus on accelerating India’s creative momentum across sectors. The company’s leadership spoke about the expanding role of content creation in the country’s digital and economic transformation—driven by GenAI, mobile-first content formats, and a new wave of digital-first storytellers from both urban and regional India.

During the session, Adobe’s top executives emphasized the need for scalable digital tools, accessible education, and localized innovation to ensure that creative talent across India—whether in metros or Tier-2 cities—can thrive in the global digital economy. They discussed how Adobe is working closely with industry bodies, educational institutions, and government stakeholders to promote upskilling and responsible use of AI in content creation.

One of the highlights of Adobe’s participation was its showcase of next-generation AI-driven features within the Creative Cloud suite, enabling creators to design, edit, and publish faster than ever before. These innovations are part of Adobe’s broader plan to equip creators with intuitive tools that require minimal technical training while maximizing impact and reach.

Adobe’s India team also revealed plans to deepen its engagement with educational institutions, providing tools and curriculum support to foster early-stage creative development. As part of its long-term commitment to India’s digital creative ecosystem, Adobe reiterated its belief that the country is well-positioned to become a global hub for content creation, digital design, and creative entrepreneurship.

As WAVES 2025 continues, Adobe’s announcements have sparked conversation around the need for cohesive public-private collaboration to nurture India’s creative economy and expand its global footprint.