As the Pro Kabaddi League (PKL) is all set to make a return, ABP News has signed up to become the principal sponsor of the UP Yoddha team for the 2021-22 season.

 

Like the previous seasons, the league has seen phenomenal sponsorship interests at both league and team level, making this an even more exciting partnership for all the parties concerned.

 

As a part of the present deal, ABP News’ logo will feature prominently on the UP Yoddha players’ jerseys, allowing the news channel to build brand recognition amongst younger audiences and sports aficionados across the country. 

 

This association is also crucial as it comes at a time when Uttar Pradesh will be heading into polls, which creates its own buzz around activities associated with the State, a statement from ABP Network said.

 

Giving a boost to the partnership is a recent announcement by UP Yoddha — acquisition of a star player of the league, Pradeep Narwal.

 

Considering the popularity of the league, this partnership will help ABP News connect with a wider audience by capturing the interest of both rural and urban markets. It will draw in new users to ABP’s fold and help showcase the brand amongst sports consumers across various States.

 

The company also claimed that the partnership would help in promoting a positive image of ABP News and the brand owing to the massive audience that would be reached via PKL, resulting in relatively high return of investment.

Speaking on the partnership, Avinash Pandey, CEO, ABP Network, said, “We are extremely excited to be supporting UP Yoddha, one of the most promising teams in Pro Kabaddi League this season. Kabaddi, as a sport, has grown significantly over the years. The Pro Kabaddi League has popularized the Indian-origin sport even more and has created a strong connection with sports lovers and younger audiences. Alongside UP Yoddha, we hope to make this season of Pro Kabaddi an incredibly engaging, memorable, and entertaining spectacle.” 

 

Col. Vinod Bisht, CEO, GMR League Games, owners of the UP Yoddha team, said, UP Yoddha was excited to have ABP News as a principal sponsor. Along ABP Network, a reputed media house, the team believes the partnership will drive great support for the franchise.

 

“We hope this is going to be the start of a long and mutually rewarding partnership between two big organisations,” he added.