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3 years ago 06:01:44am Television

ABP Network emerges credible news destination for poll forecast

New Delhi, 12-May-2021, By IBW Team

ABP Network emerges credible news destination for poll forecast

ABP Network-CVoter exit poll once again proved its credibility by correctly deciphering the currents of the highly charged electoral politics in India. The exit poll conducted by ABP Network, along with CVoter, in four states and one union territory had predicted a clean sweep for TMC in West Bengal — something that eventually happened.

Similarly, ABP Network-CVoter was the first one to point almost a year back that the Left Alliance would make a spectacular comeback in Kerala, owing to their management of COVID-19 in the state, an official statement from ABP Network claimed.

Previously, too, the network had successfully gauged the mood of the voters in the Tamil Nadu and Bihar assembly elections. Last year, ABP Network-CVoter was the only poll in the industry to hit the mark in Bihar. It had predicted that NDA would win in close photo finish when everyone else had predicted a RJD sweep. Similarly, earlier for Tamil Nadu, ABP Network-CVoter was the only one to say J. Jayalalithaa would be coming back when everyone else projected DMK to win.

ABP Network said that on may 2, the day counting of votes happened for the present round of elections, viewers again placed their faith in the network’s programming.

On  May 2, 2021, ABP Network’s unique users grew by 300 percent to 23 million from its daily average on ABP Live. Compared to last year’s Bihar elections counting day, the user base grew by more than 200 per cent and the page views grew by nearly 700 per cent to 76 million from its daily average, the network said citing  Google Analytics data.

On ABP Ananda’s website, the user base multiplied 19 times to 9 million users in a day from its daily average. Its page views also grew exponentially by a whopping 3700 per cent to 37 million on a single day — again based on Google Analytics, the company claimed.

Speaking on the achievement, Yashawant Deshmukh, Founder CVoter, said, “The ABP Network- CVoter tracker is a trendsetter in India now. The opinion mapping, which we do on a daily basis, helps us in garnering accurate results.  The continuous public opinion mapping has helped ABP Network- CVoter tracker to be a game changer as far as the media coverage of elections and public opinion is concerned.”

Apart from the exit poll, all channels of ABP Network, under their election special programming, provided unparalleled access and insight to the viewers through a diversity of content offerings in the form of interactive, informative and in-depth panel discussions, conclaves, and analytical reports.


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