ABP Network has achieved a landmark milestone, ranking as the top performer across Hindi, Marathi, and Bengali news markets in the November 2024 Comscore MMX Rankings. With a reach of 104 million unique users, the network secured the #7 position on the News & Information Leaderboard, outperforming major competitors like Times Network, The Indian Express, and NDTV.

Performance Highlights

1. Hindi Market – ABP News
• Unique Users: 58.8 million
• Key Competitors Surpassed:
o Aaj Tak: 55.4 million
o Live Hindustan: 51.2 million
o NDTV: 48.7 million
ABP News claimed the #1 spot in the Hindi news market, reaffirming its position as a leader in engaging diverse audiences with comprehensive news coverage.

 

2. Marathi Market – ABP Majha
• Unique Users: 13.8 million
• Key Competitors Surpassed:
o Lokmat.com: 12.2 million
o Loksatta: 10.98 million
ABP Majha’s dominance in the Marathi news market has been consistent, retaining its #1 position for months, including the pivotal Maharashtra Assembly polls period in October 2024. With 18.5 million unique viewers and 316 million views in October, it outperformed TV9 and News18 Lokmat.

3. Bengali Market – ABP Ananda
• Unique Users: 13.6 million
ABP Ananda led the Bengali news segment, maintaining its stronghold as a trusted news source for Bengali-speaking audiences.

The network’s stellar performance can be attributed to its commitment to delivering vernacular news tailored to regional audiences. The inclusion of social incremental metrics in the rankings underscores ABP Network’s ability to effectively leverage digital and social platforms to expand its reach and engagement.

ABP Network’s dominance highlights its position as a leader in India’s digital news landscape. Its consistent ability to attract diverse audiences across languages demonstrates the network’s adaptability and focus on delivering high-quality, relevant content.

With its November 2024 success, ABP Network sets a benchmark for other news organizations in India, showcasing the importance of regional language content in capturing audience loyalty.