Bengal’s leading news channel ABP Ananda completed the 9th edition of its four-day annual food festival, ‘Khaibaar Paas’. The event took place from January 26 to 29 in Kolkata.
This event, which combines food and culture, is important in Kolkata and is eagerly anticipated by the locals. It drew the attention of thousands of enthusiastic and excited Bengali food lovers, who gathered in large numbers to share their love for food, as it does every year, the channel said in a statement.
Foodies were treated to a variety of cuisines at ABP Ananda’s ‘Khaibaar Paas’, including Mughlai, Chinese, Bengali, exotic seafood, sweets, street food, continental, Lebanese and other snacks. More than 50 restaurants took part in the event, setting up food stalls to showcase their exquisite recipes and impeccable taste.
The festival was enjoyed by the influencers and foodies, who enjoyed tasting culinary dishes while also increasing brand visibility and promoting well-known restaurants and food outlets in Bengal. Furthermore, to make ‘Khaibaar Paas’ a one-of-a-kind food event, influencers, bloggers, and participating restaurants took part in a variety of fun and engaging activities.
Hundreds of business enterprises shared rich traditional and contemporary takes on Bengali cuisine due to the event’s high relevance among Bengal’s foodies and food business owners. The event also provided an excellent opportunity for sponsors and partners to showcase their wares to a larger audience.
Eminent sponsors for ABP Ananda’s ‘Khaibaar Paas’ 2023 included Wild Stone, Dear Govt. Lotteries, Jaya Biscuits, Suman Kacchi Ghani Mustard Oil, and Catch Masala. The event was powered by Proreal Entertainment, which collaborated with Pran Toast, Wagh Bakri Chai, Mukhorochak, Saha Textile, Alliance Broadband and Mysore Sandal Soap. ABP Live was the digital partner.