ABP Ananda is gearing up for the launch of its annual three-day food festival ‘Khaibaar Paas’, Kolkata’s food gateway, where foodies can expect a celebration of great-tasting culinary dishes from renowned restaurants and food outlets in Bengal.

‘Khaibaar Pass’ is one of Kolkata’s most anticipated cuisine festivals and the 8th edition of the festival will take place from March 4-6, 2022, at EEDF Ground, Kolkata.

‘Khaibaar Paas’ has amassed a large following among Bengal’s foodies and food business owners. The festival is a confluence of the various elements that make up Bengali cuisine as people will be able to sample delicacies from more than 50 food stalls, the company said in a statement.

Along with promoting and showcasing the rich traditional and contemporary takes on Bengali cuisine, the 8th edition of the festival will provide a great platform for our sponsors and partners to showcase their brands in front of large audiences, the company added.

ABP Ananda has gone all out to promote the three-day festival, employing a comprehensive marketing plan that included on-air, on-ground, radio, print, outdoor, and digital mediums. It has also brought enlisted popular influencers to promote the event on social media.

Speaking ahead of the food festival, CRO of ABP Network, Mona Jain, said, “Khaibaar Paas has been able to carve out a niche for itself in the Bengali food space. The past seven editions of the festival have led to massive popularity for this event and we anticipate huge participation from the people of Kolkata this time around as well. ABP Ananda will always remain committed to showcasing the rich cultural aspects of Bengal and our future programming has a lot more engaging events in the pipeline for our beloved audiences.”