JioStar Entertainment has appointed Abhishek B. as National Head – Agency Partnerships, Digital & Network TV. The update was shared by him in a LinkedIn post, where he reflected on his 12-year journey in the sports business before stepping into this new leadership role.

Expressing enthusiasm about contributing to JioStar’s mission and reaching audiences at scale through both its television network and streaming service, Abhishek, in his announcement, summed it up with the line: “Win in Many Indias with JioStar & JioHotstar Entertainment Ads!”

In his new position, Abhishek will work closely with four of India’s largest advertising agencies: Omnicom Media Group India, IPG Mediabrands, Dentsu India and DDB Mudra Group.