The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj, and Pavita Puri as Jury Chairs for the Digital, PR, and Publisher categories respectively at the ABBY Awards 2026 Powered by The One Club | The One Show.

According to a press release, the appointments bring together three seasoned leaders from across advertising, communications, and media, each with a strong track record of shaping industry standards and creative excellence. Their inclusion reflects the awards’ continued focus on recognising impactful work across evolving categories in the marketing and media ecosystem.

PG Aditiya, Founder and Chief Creative Officer of Talented, will lead the Digital category. Previously the Chief Creative Officer at Dentsu Webchutney, Aditiya has been closely associated with building modern creative frameworks and brands across sectors. His agency Talented, co-founded with industry leaders, has gained attention for its employee-owned structure and progressive approach to agency culture, while working with marquee brands such as Meta, Google, Britannia, MakeMyTrip, Tanishq, and Urban Company.

Heading the PR category is Deepshikha Dharmaraj, CEO of Burson Group India. With over three decades of experience in public relations and integrated communications, she is widely regarded as one of the most influential voices in the sector. In her current role, she oversees multiple entities including Burson Genesis, GCI Health India, and Hill & Knowlton India, while continuing to advise top clients on reputation building and strategic communication. Her contributions to the industry extend to leadership roles in organisations such as GWPR, PAFI, and PRCAI, alongside her presence on juries for global awards including Cannes PR Lions and D&AD.

Pavita Puri, Chief Brand and Marketing Officer at The Indian Express Group, has been appointed Jury Chair for the Publisher category. With over 15 years of leadership experience, she has played a key role in driving transformation across both print and digital media. At The Indian Express Group, she has led brand growth and revenue strategies across publications such as Indian Express, Financial Express, Loksatta, and Jansatta, while strengthening consumer engagement and digital expansion. Her earlier experience in advertising includes working with agencies like Rediffusion DY&R and Lowe India, managing major brands including Airtel, Maruti, Lufthansa, Revlon, Taj, Nike, and Canon.

The ABBY Awards 2026 Powered by The One Club | The One Show will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon. The event continues to be one of India’s most prominent platforms celebrating creativity and innovation across advertising and marketing disciplines.