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The 18th Chetna Yatra, a missionary initiative of Dr. A.K. Rastogi, founder of Aavishkar Group, which connects millions of consumers and stakeholders in the cable TV and broadcast industry, has completed its successful tour of Bharat in 40 days, covering over 400 cities and towns, connecting with over 50,000 industry workers.
The Yatra 2022, themed ‘Broadcasting in Digital Convergence, Internet & Digital Platforms Surge’, is presented by TV9 Bharatvarsh and Aavishkar Media Group (AMG).
During his gruelling-yet-satisfying trip, Dr. Rastogi addressed more than 100 big and small gatherings across the country, apart from interacting with industry thought-leaders like Gurdeep Singh and Raju Singh of Fastway Transmissions Pvt. Ltd; Sandeep Bansal, Founder and MD Chaupal TV; Suresh Sethiya, Director Indian Cable Net Co Ltd; Gurucharan Hora, Chairman of Grand Group; Markand Adhikari, CMD of Sri Adhikari Brothers; Saurabh Sancheti, Group CFO-Jio; Kanak Singh Rana, Director, GTPL and Anirudhsinh Jadeja, Managing Director, GTPL Hathway Limited.
Other honoured partners this year included Dangal TV, GTPL, BECIL, Sanskar, Shubh TV, Fastway and Savitri Telecom Services. Indianbroadcastingwo
Conceptualised and started in 2005, the basic aim of the Chetna Yatra or Journey of Awareness is to keep even the people at the grassroots well-informed, connected, and associated with the overarching media landscape, which is increasingly getting complex from all angles, including the regulatory regime.
Dr. Rastogi conducts these Yatras to bring awareness amongst hundreds of thousands of workers, professionals, leaders, SMEs, and corporates who, in turn, further cater to the millions of subscriber homes in the country.
The Yatra in the past has been flagged off by political and broadcast industry stalwarts, including former I&B Minister Prakash Javadekar, Union Ministers Narinder Singh Tomar, Gajendra Singh Shekhawat, former Indian Health Minister Dr. Harsh Vardhan and Indian media industry’s original poster boy Dr. Subhash Chandra, the founder of Zee group.
