AajTak launches #AajTakSabseTez campaign with Classic Art Deco Styled Films - Indian Broadcasting World
Go Back
--> 2 years ago 11:38:48am Television

AajTak launches #AajTakSabseTez campaign with Classic Art Deco Styled Films

New Delhi, 26, February, 2021, By IBW Team:- Campaign conceptualized and directed by Pradeep Sarkar is a satirical take on news channels and their eccentricities The campaign carries forward the signature Black and White look to colorful Art Deco palette

AajTak launches #AajTakSabseTez campaign with Classic Art Deco Styled Films

The nation’s undisputed No.1 news channel for 20 years, AajTak marks the 20 year milestone in signature ‘SabseTez Style’. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country. With over two decades of unflinching viewer trust, AajTak is a household name that has never shied away from calling a spade a spade. The campaign entertainingly highlights the same ethos reflecting on relaxed standards of reporting by some players in the age of fake news. The channel endorses its commitment to leadership that will not be swayed by such stunts, and will continue to carry the mantle of truth as it has done over the ‘Bemisaal Bees Saal’.

Conceptualised and directed by the widely acclaimed Writer-Director Pradeep Sarkar, the themes being covered by the 5 films are – spicing up news for gullible viewers, sensationalism, picking convenient truths, rumours and intrinsic bias or leaning. The setting is retro, adding to that, the classy subtle tongue in cheek humour of the films. The film – ‘Sachka Band’ kick-starts this campaign as the first in series of some of the most comical tales in store for the news junkies!

Being the most watched and trusted News Channel in India, AajTak and its brave journalists have brought a ringside view of every major happening to the audiences in the country. While many news outlets may have clear leanings, AajTak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. AajTak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.

What else is a society if not a vibrant conversation in progress? These films while depicting AajTak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face!

You can watch the first film here:


Leave a Reply

Your email address will not be published.

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos