AdLift’s AI Search Visibility platform, Tesseract, has announced the launch of two major product enhancements—Claude AI Integration and AI Traffic Analytics—aimed at helping brands better understand how artificial intelligence platforms are referencing, recommending, and driving traffic to their digital properties.

According to an AdLift press release, the latest update comes at a time when AI-powered platforms such as ChatGPT, Claude, and Perplexity are increasingly influencing how users discover information, products, and services online. The new capabilities are designed to provide marketers, SEO professionals, and brands with deeper visibility into how AI systems perceive and present their businesses.

With the integration of Anthropic’s Claude model, Tesseract now goes beyond simply identifying brand mentions across AI-driven search environments. The platform can analyse the context, sentiment, and intent behind AI-generated responses, enabling brands to understand how they are being positioned within conversational AI outputs.

The company said the Claude integration allows users to identify patterns in recommendations across prompts and platforms, assess the nature of AI-generated brand references, and receive actionable insights to improve their visibility within AI-first search ecosystems. The feature is currently available to Enterprise and Pro Plan subscribers.

Alongside this, AdLift has introduced AI Traffic Analytics, a feature designed to address a growing challenge for marketers as AI assistants become a significant source of online discovery. Traditional analytics platforms have largely focused on search engines and social media referrals, leaving a gap in understanding traffic generated through conversational AI platforms.

The new analytics capability provides visibility into which AI platforms are driving visitors to a brand’s website, how users are engaging through AI-assisted discovery journeys, and how referral trends are evolving over time. Unlike the Claude integration, AI Traffic Analytics is available across all Tesseract subscription plans.

Commenting on the launch, Prashant Puri, Co-Founder and CEO of AdLift, said traditional search analytics were built for a digital ecosystem where Google served as the primary discovery engine. He noted that the landscape is changing rapidly and that Tesseract is designed to help brands understand how AI platforms perceive, reference, and direct traffic to their online presence.

The company believes the growing adoption of AI Overviews, conversational search, and large language model-based recommendations is reshaping digital discovery. However, many organisations still lack the tools to measure AI visibility, analyse AI-generated sentiment, or connect AI-driven recommendations with actual traffic outcomes.

By combining brand perception analysis with referral traffic measurement, AdLift aims to provide a more comprehensive view of AI-driven discovery and engagement. The company also confirmed that additional features focused on AI visibility tracking and LLM intelligence are currently under development.

The latest update further strengthens Tesseract’s positioning as a platform built specifically for the emerging AI search ecosystem, where understanding how AI systems interpret and recommend brands is becoming increasingly important for digital marketing strategies.