Amazon Music has expanded its offerings in India with the launch of Amazon Music Unlimited, a new premium subscription service that brings enhanced listening features including ad-free streaming, offline downloads, high-definition audio and spatial audio support.

The introduction of Amazon Music Unlimited marks a significant addition to Amazon Music’s portfolio in India, providing users with more options to customise their music streaming experience based on their preferences and listening habits.

With the new premium tier, subscribers gain access to a library of more than 100 million songs and podcasts. The service offers on-demand listening without advertisements, allowing users to stream uninterrupted music and download content for offline playback. Amazon Music Unlimited also supports advanced audio formats including HD, Ultra HD and Spatial Audio, with Dolby Atmos compatibility for supported devices.

The company has priced the service at Rs.99 per month for Amazon Prime members, while non-Prime users can subscribe for Rs.119 per month. To encourage adoption, Amazon is offering a six-month free trial for Prime members and a three-month free trial for non-Prime customers.

The launch introduces a more segmented approach to Amazon Music’s services in India. While Prime members will continue to have access to Amazon Music as part of their existing membership benefits, the standard Prime tier now includes advertisements and does not offer offline downloads. However, users will still be able to access more than 100 million songs and podcasts on demand.

Alongside the introduction of Amazon Music Unlimited, the company has also announced plans to launch Amazon Music Free in India. The upcoming ad-supported service will provide listeners with access to Amazon Music’s catalogue at no additional cost, albeit with limited features compared to the premium subscription.

The move reflects the growing competition in India’s music streaming market, where platforms are increasingly offering multiple subscription models to cater to different audience segments. By introducing premium, bundled and free ad-supported tiers, Amazon Music aims to appeal to a broad spectrum of users, from casual listeners to audio enthusiasts seeking higher-quality sound experiences.

The addition of features such as offline downloads, Dolby Atmos-powered spatial audio and high-definition streaming is expected to particularly attract users who prioritise audio quality and uninterrupted listening. At the same time, the planned rollout of Amazon Music Free could help the platform reach a wider audience by offering a no-cost entry point into its ecosystem.

With Amazon Music Unlimited now available and Amazon Music Free set to launch soon, Amazon is positioning its music streaming business with a multi-tier strategy designed to accommodate varying consumer preferences while expanding its footprint in India’s rapidly evolving digital audio market.