WhatsApp has announced a new privacy-focused feature called Incognito Chat with Meta AI, aimed at offering users more secure and private conversations with artificial intelligence. The feature uses Meta’s Private Processing technology to ensure that chats remain confidential and inaccessible even to the company itself.

The announcement marks a significant expansion of WhatsApp’s privacy and encryption capabilities into the AI space, as more users turn to AI tools for personal assistance, advice, and information related to work, finance, health, and everyday life. The company said the new feature is designed to give users greater confidence while interacting with AI on sensitive topics.

According to Meta, Incognito Chat with Meta AI allows users to have temporary private conversations where messages are processed in a secure environment and are not stored. The chats disappear by default, and neither Meta nor any third party can read the messages or access the AI-generated responses.

The company said the feature differs from existing incognito or private AI chat modes available on other platforms because it extends WhatsApp’s strong privacy infrastructure directly into AI interactions. Meta stated that the conversations remain protected throughout the process, maintaining the same privacy-first approach that WhatsApp is known for through its end-to-end encryption system.

Meta also announced another upcoming feature called Side Chat with Meta AI, which is expected to roll out in the coming months. The feature will allow users to access contextual AI assistance within ongoing chats without disrupting the main conversation flow. Like Incognito Chat, Side Chat will also operate using Private Processing technology.

The company said Incognito Chat with Meta AI will gradually roll out on WhatsApp as well as the Meta AI app over the next few months.

With AI increasingly becoming part of daily communication and productivity tools, the launch signals Meta’s larger push towards balancing artificial intelligence capabilities with stronger privacy protections for users.