Radio City has announced a strategic partnership with Confluencr to offer integrated cross-platform brand solutions that combine the reach of radio with the growing influence of digital creators and influencer-led marketing.

According to a press release, the collaboration aims to bring together Radio City’s strong on-air presence, RJ-led communities, branded content properties and digital amplification capabilities with Confluencr’s influencer marketing ecosystem driven by creator networks, data intelligence and performance-focused execution.

Over the years, Radio City has expanded beyond traditional radio broadcasting to establish a wider digital footprint through podcasts, social media content, branded intellectual properties and video-led engagement formats. The partnership is expected to strengthen these capabilities further by integrating influencer-led storytelling and creator-driven audience engagement into brand campaigns.

Confluencr, on the other hand, has built a network spanning micro, macro and celebrity influencers across digital platforms, enabling brands to connect with audiences through creators and niche communities. The collaboration is expected to help advertisers create campaigns that move seamlessly from large-scale radio awareness to deeper digital engagement and advocacy.

Commenting on the partnership, Abraham Thomas said Radio City’s credibility on air and growing digital ecosystem have consistently helped brands build strong audience connections. He added that the collaboration with Confluencr marks an important step in integrating the creator economy into Radio City’s larger brand solutions strategy.

Thomas further said the partnership would allow brands to combine the scale and reach of radio with the engagement power of influencer-led campaigns, creating a unified experience across multiple platforms.

Sahiba Lalwani said Radio City has developed a strong trust-based relationship with audiences over the years through both its radio and digital platforms. She noted that Confluencr’s creator ecosystem complements this reach by helping brands achieve deeper engagement and measurable campaign impact through influencer intelligence and execution frameworks.

The partnership will also focus on RJ and influencer collaborations, influencer-led amplification of radio properties, hyperlocal creator campaigns aligned with Radio City’s city presence, and digital-first branded storytelling designed for social ecosystems.