Tech giant Google blocked or removed 483.7 million policy-violating advertisements and suspended 1.7 million advertiser accounts in India in 2025 with the help of its AI platform Gemini.

Globally, Google blocked or removed over 8.3 billion bad ads and suspended 24.9 million advertiser accounts last year, according to Google’s ‘2025 Ads Safety Report’ released yesterday, a PTI report from New Delhi stated.

The company stated that the integration of its Gemini artificial intelligence models has dramatically improved its ability to detect and stop bad actors in real-time, especially as scammers increasingly use generative AI to create deceptive ads at scale.

Of the 8.3 billion ads removed globally, Google said it stopped over 99 percent before they were ever seen by users.

“Our safety teams work around the clock to stop bad actors that use increasingly sophisticated, malicious ads,” Keerat Sharma, VP & general manager, Ads Privacy and Safety at Google, said in a blog post.

“Our models analyse hundreds of billions of signals – including account age, behavioural cues and campaign patterns – to stop threats before they reach people. Unlike earlier keyword-based systems, our latest models better understand intent, helping us spot malicious content and preemptively block it, even when it’s designed to evade detection,” Sharma said.

Meanwhile, an Associated Press report added that the accessibility of generative AI tools has exacerbated the perennial issue of online spam and scams that’s persisted since the advent of the internet. And while creators of such content have access to this ever-evolving technology, tech giants are also honing their internal AI systems to fight the deluge.

“It’s not that this is a new problem. It is an old problem, supercharged,” said Nate Elliott, a principal analyst at Emarketer, “The biggest difference is the speed and the scale that AI offers both the good actors and the bad actors.”

Gemini has also helped with speed, Sharma said. Analyzing the digital assets in an ad used to take anywhere from a few seconds to minutes or even longer, but now, Sharma said that can happen in milliseconds. That “allows us to stop things right at the front door,” he said.