BULLET microdrama and ZEE5 have unveiled ‘Mom Talks, Maa Ki Baat – Maa Ke Jazbaat’, a new content-led IP hosted by Parineeti Chopra. The nine-episode series brings together celebrity parents to share honest and relatable perspectives on modern-day parenting, reflecting a growing demand for credible and engaging family-centric content.

According to a ZEE5 press release, the show is positioned as a high-engagement format that blends real-life conversations with contextual brand integration. Backed by partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises, the series reflects the shift towards content-led collaborations in the digital ecosystem.

‘Mom Talks’ features well-known personalities such as Imran Khan, Neha Dhupia, Vikrant Massey along with Sheetal, and Gauahar Khan with Zaid Darbar, among others. Through candid discussions, the show aims to present authentic insights into everyday parenting challenges, creating a space where audiences can connect with real experiences.

Speaking on the launch, Azim Lalani, Co-Founder and Chief Business Officer at BULLET microdrama, said the series reflects how content formats are evolving to focus more on real experiences and sustained engagement. He noted that the idea is to create content that audiences return to, while also enabling brands to become a natural part of the narrative in a way that feels relevant and seamless.

Highlighting the vision behind the IP, Munaf Merchant, Head – AVOD & Partnerships at BULLET and creator of Mom Talks, said there is a clear need for credible parenting guidance in a space often filled with fragmented and unverified information. He added that the show aims to serve as a safe and honest destination for parents seeking practical answers, aligning with BULLET’s focus on meaningful and high-value storytelling.

From a brand perspective, Johnson’s Baby emphasised that the platform reflects the evolving needs of new-age parents, combining real stories with expert guidance. Meanwhile, GSK highlighted the importance of simplifying health-related conversations through relatable content, particularly around topics such as vaccination, to help parents make informed decisions with confidence.

‘Mom Talks’ began streaming on ZEE5 from April 4, 2026, as part of its free AVOD library, with new episodes releasing every Friday and Saturday. The series is also available on the BULLET microdrama app, expanding its reach across digital audiences.