Sony Pictures Networks India (SPNI) has elevated Akshay Agrawal as Head – Linear Ad Sales, entrusting him with the mandate to drive revenue growth, deepen advertiser partnerships and deliver high-impact, insight-led solutions for brands across the network’s linear portfolio. In his new role, Agrawal will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI.

According to an SPNI press release, the elevation recognises Agrawal’s long-standing contribution to the organisation and his deep understanding of the evolving advertising ecosystem. With over 22 years at SPNI, he brings extensive experience across the media and entertainment landscape, along with a track record of building scalable businesses in challenging market conditions.

Over the years, Agrawal has led and monetised several high-value portfolios spanning sports, movies, free-to-air channels and mainline Hindi general entertainment channels. His approach, widely regarded as solution-first, has focused on aligning advertiser objectives with customised, outcome-driven partnerships that deliver measurable business impact.

In an increasingly complex advertising environment, Agrawal has played a key role in repositioning linear television as a powerful medium for brand building and growth. Through innovative partnerships, storytelling-led solutions and close client collaboration, he has consistently helped advertisers unlock value while strengthening long-term relationships.

Commenting on the elevation, Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI, said, “Akshay has a deep understanding of the advertising ecosystem and has consistently delivered strong business results over the years. His leadership and strategic vision have been instrumental in driving the linear ad sales business forward. As he steps into this expanded role, we are confident that Akshay will continue to strengthen our linear TV offerings, deepen partner value and lead the team to the next phase of growth.”

Akshay Agrawal, Head – Linear Ad Sales, SPNI, “Linear television continues to be one of the most powerful platforms for building brands at scale. My focus has always been on creating solutions that go beyond visibility, and genuinely move business metrics for our partners. As the market evolves, our opportunity lies in combining strong content, deep insights and innovative thinking to deliver measurable outcomes for advertisers. I look forward to leading the team as we build a more future-facing, insight-led sales engine.”