‘Bigg Boss Marathi’ Season 6 has drawn strong advertiser interest, onboarding nine prominent brands as sponsors across Colors Marathi and JioHotstar. The robust sponsor lineup once again underlines the franchise’s ability to deliver scale, cultural relevance and deep consumer engagement across both television and digital platforms.

According to a JioHotstar press release, the sixth season of the popular reality show has brought together a diverse mix of national and regional advertisers. Danube Properties and Santoor Soap have come on board as Co-Powered Partners, while MYK Laticrete Tile Adhesive, Pitambari Dishwash Gel, P. N. Gadgil & Sons (Since 1832), Gemini Cooking Oil and Cotton King have joined as Special Partners. Society Tea and Tunwal E-Motors are associated with the season as Associate Sponsors.

The continued association of several returning brands reflects the show’s consistent performance and its ability to connect with culturally rooted Marathi audiences. Bigg Boss Marathi has evolved into a high-impact property that blends entertainment with strong regional resonance, making it an attractive platform for brands looking to build trust, recall and emotional connection.

Sharing his thoughts on the partnership, Rizwan Sajan, Founder and Chairman of Danube Group, said the brand was pleased to extend its association with the Bigg Boss franchise to the Marathi edition after a positive experience earlier. He noted that the collaboration offers an opportunity to engage more deeply with regional audiences who value aspiration and trust.

Prasanna Rai, CMO, Wipro Consumer Care – Santoor, highlighted the importance of regional programming in building authentic consumer connections. He said Bigg Boss Marathi allows Santoor to integrate its brand narrative into culturally relevant storytelling, helping strengthen its presence in Marathi households.

Several other partners echoed similar sentiments, emphasising the show’s reach and credibility. From jewellery and FMCG brands to electric mobility and apparel players, sponsors see Bigg Boss Marathi as a platform that goes beyond visibility to deliver sustained engagement and cultural alignment. The presence of Riteish Deshmukh as host has further amplified the show’s appeal, adding to its mass connect and loyal viewership.

With Season 6, ‘Bigg Boss Marathi’ continues to reinforce its position as one of Maharashtra’s most influential entertainment properties. The strong mix of sponsors across categories reflects the show’s growing stature as a premium destination for brands seeking meaningful engagement with regional audiences through a high-impact, multi-platform presence on Colors Marathi and JioHotstar.