As digital viewing habits continue to tilt towards shorter, mobile-first formats, Chana Jor OTT is ending the year on a celebratory note with a festive lineup of original content. India’s fast-growing micro-drama and snackable entertainment platform has unveiled a slate of three new original shows, reinforcing its position as a strong contender in the rapidly evolving micro-drama space.

According to a press release, the year-end slate reflects Chana Jor OTT’s steady momentum in short-format storytelling. Founded by media entrepreneur and digital content strategist Pratap Jain, the platform has seen consistent growth in watch-time and engagement over the past two quarters. Several of its recent titles have recorded above-industry-average completion rates for short-form content, pointing to growing audience loyalty and strengthening the case for micro-dramas as a serious and scalable storytelling format.

Headlining the festive offerings is ‘3 Cutting Chai’, a light-hearted drama centred on friendship and contemporary urban life. Featuring Kanishka Rawat, Chetna Kaiswal and Aayesha Khan, the series follows three independent women—Sneha, Priya and Neha—as they navigate careers, relationships, heartbreaks and everyday chaos. Timed ahead of the release of ‘Jee Le Zara’, the show taps into the rising appetite for women-centric narratives while staying grounded in relatable, lived-in realism.

Adding romance to the holiday lineup is ‘Yeh Mere Wo Hai’, a Hindi romantic comedy starring Harsimran Kaur as Manu, a spirited young woman convinced that destiny has finally led her to “the one.” Opposite her is Ashutosh Semwal as Ram Vikas, with the story unfolding through a mix of family expectations, quirky conditions and emotional turns. The series blends classic Bollywood romance with contemporary sensibilities, making it an easy festive watch.

Rounding off the slate is ‘Corporate Majdoori’, a sharp workplace satire that speaks directly to India’s young professional audience. Featuring Ishank Verma, Mehak Rana, Komal Chopra and Arsh Parminder Shah, the show explores ambition, burnout, office politics and the everyday absurdities of corporate life. With its relatable humour and grounded tone, the series captures the spirit of popular workplace dramas while retaining a distinctly Indian voice.

Chana Jor OTT’s content strategy mirrors broader shifts in digital consumption, with micro-dramas emerging as a low-friction, high-engagement format for both creators and platforms. The festive slate brings together emerging talent and lean production teams, underscoring the platform’s focus on agile production models, faster turnaround cycles and storytelling experimentation.

The format has also opened doors for native brand integrations, and the platform is currently exploring partnerships aligned with short-format storytelling. Looking ahead to 2026, Chana Jor OTT plans to expand its original slate further while also venturing into regional-language micro-dramas to reach wider and more diverse audiences.

Speaking on the festive launch, Pratap Jain, Founder and CEO of Chana Jor OTT, said micro-dramas are no longer an experimental format but a mainstream viewing habit. He added that the holiday slate is both a thank-you to viewers and a demonstration of how short-format stories can be emotionally engaging, culturally relevant and commercially viable.

As 2025 draws to a close, Chana Jor OTT’s festive originals stand as both a viewer-first offering and a strategic statement, reflecting how India’s digital entertainment ecosystem is steadily moving towards sharper, shorter and more scalable storytelling formats.