GTC Media Communications USA Inc, the American arm of GTC Network, has entered into a landmark long-term collaboration with 4G Media USA LLC to develop what is being described as the largest Punjabi content creation and distribution ecosystem in the United States. The announcement was made from Madera, California, on December 10, 2025.

According to a press release, the partnership aims to combine GTC’s established programming library in India with 4G Media’s deep on-ground network across the US to create a unified national platform spanning television, streaming, original shows, and large-scale cultural events.

As part of the agreement, 4G Media USA LLC has secured full exclusive rights to operate, broadcast, and distribute all GTC Network programming across the United States. Seventy percent of the content slate will continue to flow from GTC’s extensive India-based catalogue, while up to thirty percent will be newly produced in the US for Punjabi, South Asian, and other multicultural communities. To drive this expansion, joint GTC–4G Media production hubs are being set up in California’s Central Valley and New York City, enabling large-scale production across fiction, non-fiction, short films, news formats and digital-first properties.

Several original US-originated projects have already entered production. These include ‘Dil Diyaan Gallan USA Edition’, a conversational talk show spotlighting Punjabi-American voices; ‘The American Doabiyaan Project’, a documentary series tracing stories of identity, migration and family lineages; ‘Punjabi Spotlight’, a weekly program focusing on developments shaping entrepreneurs, artists, changemakers and Indian-origin citizens across the country; ‘America Di Awaz’, a diaspora-focused news and affairs show; and a slate of five original short feature films.

Alongside content, the companies are also preparing a wide range of community-facing events, including musical nights, award shows, film festivals, talent hunts, movie showcases, and annual conclaves to be held across major US cities.

The collaboration has further appointed Kumar Sanjeev as Chief Co-ordinator to streamline operations. Sanjeev brings nearly two decades of experience in journalism, content strategy and revenue generation, having previously worked with Zee and PTC Network.

Rabindra Narayan, Founder of GTC Media Communications USA Inc, said the partnership is designed to harness the cultural strength of the Punjabi diaspora. “The Punjabi community in America is one of the most dynamic diasporas in the world. This partnership creates a unified platform that brings India’s storytelling tradition and America’s energy together under one umbrella,” he stated.

Jay Gill, Director of 4G Media USA LLC, said the collaboration will help deliver content that resonates with the everyday lives of Punjabi communities in the US. “Punjabi audiences in the US deserve programming that reflects their lives here. With GTC’s strong backing and our on-ground strength, we’re ready to deliver content that feels authentic, ambitious and rooted in community,” he said.

The initiative aims to build the first India–USA Punjabi media bridge at scale, with upcoming announcements expected on new TV channels, FAST platforms, streaming services and live event franchises. 4G Media USA LLC is promoted by American Indian businessman Jay Gill, whose business interests span banking, automotive retail, real estate, technology ventures and agriculture. GTC Network is led by Rabindra Narayan, widely regarded as the “Father of Punjabi Television” for launching channels such as Punjabi World, ETC Punjabi and PTC Punjabi. He is also known for creating India’s first fully AI-generated music video.

The partnership marks one of the most significant expansions of Punjabi media in North America, setting the stage for a robust content and cultural ecosystem designed for the next generation of audiences.