India’s dairy brand Amul yesterday said it has extended partnership with the FIFA World Champions — Argentina Football Association (AFA) — as the Official Regional Sponsor for one more season.

In their fourth year of association, AFA confirmed Amul’s alliance with the Argentina team during the World Cup 2026 period, Amul said in a statement, a PTI report yesterday stated. Amul is the first Indian regional sponsor in the history of Argentine football since 2022.

“With great enthusiasm we announce today the extension of AMUL, a historic Indian company, and our first regional sponsor in India in this fourth consecutive extension. Being the first regional sponsors of the Argentine Football Association in that country, their confidence is a symbol of our team growth and passion in India,” AFA President Claudio Fabian Tapia said.

Jayen Mehta, Managing Director at Amul, said, “Just like football, Amul connects hearts across borders. We are proud to continue our partnership with the FIFA World Cup Champions 2022 Argentina Football Association as its Official Regional Sponsor, a team that inspires millions with its passion, skill, and spirit. This collaboration celebrates the shared energy that drives both sport and nutrition, as milk, the world’s original energy drink, continues to fuel champions and dreams across generations.

Since the Argentine Football Association (AFA) established its presence in India in early 2021, its partnership with Amul, the iconic Indian food and dairy brand, has been remarkably successful in strengthening brand visibility and deepening connections with millions of Indian football fans and consumers, AFA said in a media statement posted on its website.

 Building on this strong bond, Amul and AFA will offer Indian fans an exciting opportunity to celebrate their shared passion. A special range of Amul products featuring Argentina national team players, along with exclusive jerseys and fan merchandise , and an unparalleled experience were being prepared in India for the coming year, the statement explained.

Leandro Petersen, Commercial and Marketing Director of AFA, added: “It is important to highlight that each renewal is an expression of the collaborative work, the strength of the brand interaction, and the achievement of positive results with consumers. This renewal with AMUL reflects the Argentine Football Association’s continued hard work and commitment to building strong brand relationships in India, China, the Middle East, and the United States.”

The Gujarat Cooperative Milk Marketing Federation, widely known as Amul, is India’s largest food marketing organization, with an annual brand turnover of $11 billion.