Nielsen has announced that its industry-leading Audience Segments from the Nielsen Marketing Cloud (NMC) are now accessible across the Amazon Ads marketplace, including the Amazon DSP and the Amazon Marketing Cloud.

The collaboration gives advertisers deeper, data-driven capabilities to reach specific audiences, deliver ads across multiple formats, and evaluate performance within Amazon’s expanding ecosystem.

According to a Nielsen press release, the integration allows marketers to use NMC’s proprietary audience data—covering demographics, shopping behaviour and media consumption—across categories such as CPG, auto and finance.

Through Zeotap Data Distribution, advertisers can activate these segments across Amazon DSP’s third-party supply integrations and first-party platforms including Prime Video, Freevee, Twitch, Amazon.com, Fire TV, Kindle and Alexa. The Amazon Marketing Cloud will further enable secure analysis and collaboration using Nielsen’s high-quality data within a clean room environment.

Backed by Nielsen’s trusted person-level panel and premium third-party data, the segments provide precise insights into how consumers engage with content across channels. “With our audience segments now in Amazon’s industry leading advertising ecosystem platforms, we offer marketers one of the industry’s best data capabilities to help further drive marketing ROI,” said Kirsten Cummings, General Manager, Outcomes at Nielsen. Vishal Tanwar, VP of Partnerships at Zeotap Data, added that distributing Nielsen audiences via Amazon DSP strengthens their mission to build and deliver the most effective segments globally.

Nielsen Marketing Cloud continues to serve as a comprehensive technology solution offering real-time audience insights and data-driven advertising capabilities. The platform allows clients to manage every phase of their marketing workflow—from planning and activation to data management and attribution—within a single, unified system, further enhanced now by its expanded presence across Amazon’s advertising ecosystem.