Times Network has announced a major global expansion of Pickleball Now, the world’s first dedicated television channel for pickleball, available across Connected TV and digital platforms.

Positioned as a 24×7 destination for the fast-growing sport, the channel delivers an extensive programming slate ranging from live international tournaments to insights, interviews, match analysis, and global pickleball news, creating a complete viewing experience for fans.

In a statement shared by Times Network, the company noted that the channel has already featured prominent pickleball tournaments across India, the United States, Australia, and other regions. Events such as NPL Australia – Sydney, NPL Australia – Brisbane, the PWR DUPR India Masters, and the Pickleball World Cup have helped the platform build a steadily expanding global audience.

As part of its push to strengthen the sport’s presence worldwide, Pickleball Now will broadcast the inaugural edition of the Indian Pickleball League — the official national league sanctioned by the Indian Pickleball Association and recognised by the Ministry of Youth Affairs & Sports (MYAS). The league will stream live beginning December 1, 2025.

With global interest in pickleball growing at an unprecedented pace, the channel is also widening its content mix. Upcoming programming will include LIVE tournament coverage across multiple continents, the PWR World Tour 2026 spanning Japan, the UK, Italy, the USA, Brazil and more, as well as learning modules tailored to players of all skill levels. Audiences will also find rules explainers, equipment and paddle reviews, grassroots stories, and community features aimed at nurturing talent and building awareness at every level of the sport.

Distribution for Pickleball Now is set to expand across smart TVs, connected devices, and leading OTT platforms in India and international markets. Viewers in the Indian subcontinent can watch live tournaments on Times Play — Times Network’s flagship OTT service — along with JioTV, JioTV+, Airtel Xstream, DailyHunt, and OTT Play. Globally, the channel will initially roll out on BOTIM, Distro, YuppTV, and Rumble, followed by wider integrations across the US, MENA, ANZ, the UK, and additional regions.

Commenting on the expansion, Times Network said that pickleball is witnessing extraordinary worldwide momentum. The network described the initiative as a significant step toward building a “truly global pickleball ecosystem” connecting players, fans, and leagues.

As part of its broader vision, the official website pickleballnow.in will evolve into a comprehensive digital hub offering global coverage, schedules, tournament discovery, player profiles, editorial stories, learning resources, community engagement tools, and a shopping platform for equipment and merchandise.

With the sport rapidly rising on the global stage, Pickleball Now’aims to become the central destination for fans worldwide, uniting the community through a seamless, multi-platform experience while spotlighting emerging talent and delivering year-round, high-quality coverage.